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WhatsApp API Pricing
Meta Conversation-Based Pricing (CBP)
Understand WABA pricing categories and choose the best plan for your business
WhatsApp Business API uses a conversation-based pricing model. A conversation is a 24-hour session starting from the time the first message is delivered. Conversations are divided into four main categories based on user intent and template types.
Note: Meta provides 1,000 free Service (User-Initiated) conversations per month for each WhatsApp Business Account (WABA). Marketing, Utility, and Authentication conversations are not included in the free tier.
Conversation Rates (India Region Rates)
Below is a general breakdown of the cost per conversation type (subject to Meta's updates and regional rates):
| Conversation Category | Description | Estimated Rate (INR) |
|---|---|---|
| Marketing | Business-initiated templates to promote products, services, or special offers. | ₹ 0.90 / conv |
| Utility | Business-initiated templates related to active transactions, orders, billing, or shipping updates. | ₹ 0.15 / conv |
| Authentication (OTP) | Business-initiated templates containing verification codes, login confirmations, or password resets. | ₹ 0.15 / conv |
Our Platform Gateway Subscription Pricing
In addition to Meta's conversation rates, we charge a nominal platform fee to maintain API performance, webhooks, and routing dashboards:
Starter API Gateway
₹ 4,999 / Year
- 1 Connected Phone Number
- Unlimited Webhook Delivery
- Sync Meta Templates
- Basic API Documentation
- Email/Chat Support
Enterprise API Gateway
₹ 11,999 / Year
- Up to 5 Connected Numbers
- High-Throughput API channel
- Unlimited Webhook Events
- CRM Integration support
- 24/7 Dedicated Manager Support
